Japan’s cuisine is a true culinary treasure, offering an endless variety of flavours and experiences. Renowned worldwide for its exquisite dining, Japan strikes a perfect balance between Michelin-starred elegance and humble street food. From Tokyo’s iconic sushi and street food favourites like Ikayaki (grilled squid) to the delicate art of sukiyaki with marbled beef at Asakusa Imahan, every bite tells a story. For a culinary adventure, visit Isetan Shinjuku’s food hall, where you can sample a wide array of dishes at eat-in counters and tasting bars.

A shopper’s paradise, every corner of Japan offers something unique and exciting. From sleek, cutting-edge technology to colourful anime merchandise, traditional crafts, and luxury fashion, Japan’s shopping scene is as diverse as it is vibrant. Tokyo stands out with its bustling shopping districts, from the energy of Shinjuku, lined with department stores and entertainment hubs, to the more serene, historically rich Nihonbashi, where you’ll find a mix of traditional products and regional foods.

Japan offers a range of unique experiences that are unlike anywhere else. From watching a sumo wrestling match to visiting quirky maid cafés and manga cafés, the country thrives on the unexpected. Experience the art of tea ceremonies, explore traditional geisha culture in Kyoto, or immerse yourself in the colourful world of Harajuku fashion. For something truly unique, try onsen bathing or staying in a capsule hotel for a futuristic twist on accommodation.